Elyssa Steiner joined Cantaloupe through the acquisition of Cantaloupe Systems, in 2017. In her previous role as VP of Marketing and in her current role as Chief Marketing Officer, she oversees all aspects of the marketing team. Her responsibilities include the development and implementation of all strategic marketing campaigns that drive measurable results and support the company’s critical business objectives. Prior to the merger she served as the Director of Marketing and focused on building and executing the overall strategic direction of marketing for Cantaloupe Systems.
Ms. Steiner has been in the unattended retail industry since 2010. Before joining Cantaloupe Systems, she served as the Vice President of Sales and Marketing for Avanti Markets, where she was one of the early pioneers to introduce micro markets to the unattended retail industry. During her tenure at Avanti Markets she was responsible for leading the company’s sales and marketing strategies and played a key role in increasing annual revenue by $20 million over the course of four years.
During her tenure in this market, Ms. Steiner’s enthusiasm and success have led her to become a well-respected mentor and award-winning executive in the industry. In 2013 she was voted Automatic Merchandiser Readers’ Choice Manufacturer Representative of the Year. She has served on NAMA’s Government Affairs, WIN (Women of the Industry) and ELN (Emerging Leaders Network) committees. She has also served as a contributor to the Frost & Sullivan Marketing community. When not dedicating her time to the industry, she stays active by taking spin classes, and playing pickleball, as well as traveling and spending time with her family and friends.
Ms. Steiner has a Master’s in Communication and Leadership from Gonzaga University and a Bachelor of Arts in Business and Marketing from the University of Washington.
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