Lorena Casillas

Lorena Casillas is a seasoned marketing professional with extensive experience in product localization and growth marketing, currently serving as the Global Product Localization Growth Marketing Manager at Canva since July 2017. Lorena has successfully launched international app versions and localized features, significantly improving user experiences. Prior roles at Canva include Global Mobile Growth Marketing Manager and Performance Marketing Manager, where Lorena played a key role in scaling user acquisition and developing effective marketing strategies across Latin America. Previously, Lorena managed marketing for LATAM and Spain at Brainly and co-founded Mi Nutriólogo, focusing on nutrition and technology. An MBA graduate from Hult International Business School, Lorena also holds a Degree in Nutrition Sciences and has engaged in educational roles and digital marketing consultancy.