Casandra A. has extensive experience in project management and marketing within the music industry and corporate communications. Currently serving as Label & Project Manager at CanZion since May 2019, responsibilities include creating and implementing schedules and budgets for releases, coordinating marketing strategies, and managing social media operations. Prior experience includes roles at Grainger as a UX Designer, Corporate Communications Analyst, and Administrator Jr. E-Commerce, highlighting skills in event logistics, lead generation strategies, and e-commerce management. Early career involvement at CanZion and Varroc Lighting Systems has developed proficiency in online retail management, internal communications, and content creation. Casandra A. holds a specialization in innovation from Universidad Tecmilenio and a degree in Communication Sciences with a focus on Advertising from Universidad Autónoma de Nuevo León.
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