Shawn McBride

Shawn McBride has a diverse work experience spanning several industries. Shawn is currently working at Sportradar as the Global Head of Sports Communications, a role they started in November 2021. Before that, they were the Director of Communications, North America at Sportradar from April to October 2021. In 2022, they also took on a volunteer position as the Director of Communications at Cape Cod Baseball League.

Prior to their time at Sportradar, Shawn worked as a Strategic Communications and Marketing Consultant from June 2020 to March 2021. Shawn also had an extensive career at Ketchum, where they served as the Executive Vice President and Head of Sports Practice from January 2006 to April 2020. Before Ketchum, they worked at Nobok Sports as the Director of Marketing & Communications in 2005 and at Octagon as a Sr. Account Director from 2000 to 2005.

Shawn McBride began their career at Earle Palmer Brown as an Account Manager from 1997 to 1999. Shawn also gained valuable experience in the sports industry during that time as the Marketing and Game Night Operations Coordinator at Bethesda Big Train Baseball on a volunteer basis. Before that, they worked at the US Senate Foreign Relations Committee as a Staff Associate from 1994 to 1996 and at the Washington Commanders as a Ticket Sales Specialist from 1994 to 1996.

Shawn McBride attended American University from 1990 to 1995, where they earned a Bachelor of Arts (B.A.) degree in Public Affairs.