Katrina Riddle is an accomplished marketing and technology leader with extensive experience in driving digital transformation and enhancing customer engagement. Currently serving as Director and Digital Marketing & Technology Practice Lead at Capgemini since March 2020, Katrina integrates advanced marketing technologies to improve global marketing effectiveness. Previously, as Head of Customer Transformation at Frog, Katrina spearheaded strategies that significantly improved customer satisfaction across various industries. With a proven track record in roles such as Head of Marketing at Good Return and Customer Experience Marketing Director at The Outliers, Katrina has demonstrated expertise in leveraging digital marketing strategies and customer insights to boost engagement and achieve business growth. Educational qualifications include a Master's degree in Interactive Multimedia and a Bachelor's degree in Business, Marketing from the University of Newcastle.
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