Daniela Sterba

Daniela Sterba has a diverse range of work experience in marketing and branding. Daniela currently holds the position of VP of Marketing at Captain since February 2021. Before that, they worked as a Marketing Director at the same company from January 2019 to February 2021.

Prior to joining Captain, Daniela served as a Shopper Marketing Strategy Graduate Intern at Leo Burnett from June 2018 to August 2018, where they worked on crafting a shopper marketing and portfolio strategy for MillerCoors. Daniela conducted research, implemented segmentation, and created shopper personas and journeys.

From May 2016 to December 2017, Daniela worked as an Employer Branding/Marketing Advisor at Universum Communications, Inc. During their tenure, they implemented a go-to-market expansion plan for Latin America and led workshops to shape value propositions and branding strategies for clients.

Earlier in their career, Daniela gained experience in talent acquisition and operations at GrubHub Inc. from June 2014 to May 2016. Daniela managed marketing budgets, developed recruitment strategies, and trained and mentored team members.

Daniela also worked as a Market Research Intern at Innerscope Research in 2014 and as a Merchant Planning Intern at Macy's in 2013. In addition, they gained internship experience at Young & Rubicam Group in 2012 and CONFITECA S.A in 2011.

Overall, Daniela Sterba has developed a strong background in marketing, branding, and research through various roles in different companies.

Daniela Sterba completed their Bachelor's degree in Business and Psychology at Brandeis University from 2010 to 2014. Daniela then pursued further education at Northwestern University, where they obtained a Master's degree in Integrated Marketing Communications from 2017 to 2018.