Priya Hirani

Priya Hirani is an experienced professional in business insights and data analytics, currently serving as Business Insights Director at Captify since November 2015, where responsibilities include automating reporting processes for ad operations and enhancing campaign performance tools. Prior to Captify, Priya worked at Wunderman as a Data Analyst, focusing on marketing analytics, task automation, and campaign insights. Earlier experience as a Digital Advertising Analyst at Vibrant Media involved supporting operations and sales teams through campaign optimization, inventory management, and the integration of analytics tools, contributing to improved efficiency and reporting systems.