As co-founder of Captiva Marketing, Mark brings over 25 years of strategic marketing and 18 years of SEO and online marketing experience to the Captiva team. Mark immersed himself in search engine optimization starting in 1999 and was one of first people in the country to engage in keyword advertising when Yahoo contracted with Goto.com to provide this new service. Over time, he led the transformation of Captiva Marketing into a full-service web design and digital marketing firm. Now, Mark focuses primarily on developing and managing comprehensive strategic marketing and branding programs for Captiva's clients.
Mark earned a BS in Marketing at Miami University and an MBA at the Olin School of Business at Washington University.
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