Mikael Sundlin

Mikael Sundlin is a seasoned professional in the media and advertising industry, currently serving as a Partner at Captivate AB and Chairman of the Board at Mediamätning i Skandinavien since May 2022, contributing to audience measurement and reporting for television. Sundlin is also the Founder and Senior Advisor at lumoad and has held various significant positions, including Board Member at Airtime Sales and Board Member at IRM. Notable past roles include Nordic Insights & Analysis Director at Nordic Entertainment Group and R&D Director at Modern Times Group MTG AB, overseeing research and development for both television and online platforms. With a Bachelor of Science in Innovation Engineering from Halmstad University, Sundlin possesses extensive experience in media research, business development, and analytics within the Scandinavian market.