Sarah Johnson

Sarah Johnson is a Research and Insights Manager at Capture Intelligence and SAMY Alliance, where responsibilities include leveraging the TikTok data tool Viral Moment to analyze trends in the beauty industry, collaborating with Microsoft on social media data methodologies, and overseeing the delivery process of Research & Insights reports. Previously, Sarah served as the Social Media Insights Lab Manager at the University of South Carolina, generating insights reports and training interns on analytics tools. Experience as a Graduate Research Assistant involved research on TikTok creators and Twitter accounts. Sarah holds multiple degrees, including a Master of Arts in Mass Communication/Media Studies and a Master of Arts in Cinema and Media Studies, complemented by a Certificate in Data Analytics from Georgia Institute of Technology.