Jessica Novia

Jessica Novia is a seasoned professional with extensive experience in brand management, social entrepreneurship, and sustainable tourism. As the Co-founder and Chief Impact Officer of CarbonEthics since 2019, Jessica has been instrumental in advancing nature-based climate solutions and enhancing community livelihoods. Additionally, as an Expert for the Ministry of Tourism and Creative Economy, Jessica supports climate-friendly tourism initiatives in Indonesia. Jessica also founded Bumi Journey, promoting regenerative tourism through impactful travel experiences. Previously, Jessica held various marketing roles at Unilever, successfully managing top hair care brands, and contributed to consulting projects at McKinsey & Company. Jessica's educational background includes an eDiploma in Sustainable Investing from Harvard Business School and a Bachelor of Humanities from BINUS University.