Tara Kincade

Senior Director, Data Science at Cardinal Path

Tara Kincade has a diverse work experience in the field of data science, data engineering, and analytics. Tara has worked as a Senior Director of Data Science at Merkle | Cardinal Path, where they expanded the team and service offerings and drove internal initiatives to support new business development opportunities. Prior to that, Tara held the position of Director of Data Engineering at the same company, leading a team that provided data analytics, data engineering, business intelligence, and other services to multiple Fortune 500 companies.

Before joining Merkle | Cardinal Path, Tara worked at E-Nor Inc., where they held various roles including VP Data Intelligence, Director of Emerging Technology, Solutions Architect, and Analytics Consultant. In these roles, they provided strategic guidance, technical expertise, and designed data-driven solutions for marketing targeting.

Tara also has experience working at Location3 Media as a Director of Analytics and Account Manager. In these roles, they provided strategy, education, and insightful web analysis to clients, helping them achieve their business goals and maximize their return on investment.

Tara Kincade attended Metropolitan State University of Denver from 2006 to 2012, where they earned a Bachelor of Fine Arts (BFA) degree in Photography. In addition to their academic qualifications, Tara has obtained certifications such as Looker Certified LookML Developer from Google in May 2022. Tara also holds certifications as a Professional Cloud Architect and Professional Data Engineer from Google, although the specific dates of obtaining these certifications are not provided.

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