Anna Kucenic

Anna Kucenic serves as the Assistant Vice President of Digital Product Management at CardWorks, specializing in agent experience innovation and overseeing cross-functional teams to enhance omnichannel capabilities and customer data integration. Prior to this role, Anna held various vice president positions at BNY Mellon, focusing on digital program management, marketing operations, and marketing technology, where notable achievements include leading a global website redesign and implementing enterprise content management systems. Anna's earlier experience as a Marketing Spend Manager at Accenture involved managing the RFP process and supplier negotiations. Educational qualifications include a Master of Business Administration from the University of South Florida and a Bachelor of Science in Marketing from the University of Pittsburgh.