Colleen Sokolik

Head Of Marketing, Care For Business at Care.com

Colleen Sokolik is an accomplished marketing professional with extensive experience in branding, content strategy, and digital marketing. Currently serving as Assistant Vice President of Branding and Content at MetLife, Colleen leads marketing efforts for the fintech initiative Upwise, delivering growth and engagement strategies. Prior roles include Director of Digital Marketing and Social Strategy at MetLife, where innovative social media and digital channel strategies were established, and Head of Marketing & Communications at CapSpecialty, overseeing B2B marketing operations. With a background in integrated marketing management at publications such as Teen Vogue and InStyle, Colleen has consistently driven revenue and brand engagement. Additionally, Colleen serves as Board Chair for SocialMedia.org and volunteers at AngelWorks, demonstrating a commitment to professional leadership and community involvement. Colleen holds a Bachelor of Business Administration in Marketing from Ohio University.

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