Lisa Franklin

Lisa Franklin, MS, is an accomplished professional in product and marketing strategy, currently serving as the Director of Product and Marketing Strategy for Government Programs at CareFirst BlueCross BlueShield since October 2019. With extensive experience in leading product teams and strategic planning across various roles, Lisa previously managed Government Product Portfolio Performance and has a strong history in product development and analysis from positions at Johns Hopkins HealthCare and other organizations. Holding a Master's degree in Management & Homeland Security and a Bachelor's degree in Criminology and Criminal Justice, Lisa combines analytical expertise with strategic insight to drive product innovation and market growth in the healthcare sector.