Juan Carlos Piedrahita

Juan Carlos Piedrahita has extensive experience in creative roles within the advertising and marketing industry. Juan Carlos started their career in 1995 as a Creative at Integración Publicidad, and later worked as a Graphic Creative Director at Y&R Medellín. In 2000, they became an Associate Creative Director at Integración Publicidad before moving on to become the SVP Group Creative Director at Accentmarketing in 2002.

From 2011 to 2015, Piedrahita served as the Chief Creative Officer at Havas Worldwide Colombia, where they directed and collaborated on national, regional, and global advertising campaigns for a variety of industries. During their time at Havas, they led a multi-disciplinary team of over 80 professionals across multiple offices.

In 2016, Piedrahita joined Worlder Corp as a Marketing and Communications Consultant and Creative Director. Juan Carlos was responsible for strategizing and implementing multicultural marketing plans and advertising campaigns for Fortune 500 clients. Juan Carlos also played a key role in developing and implementing the brand strategy for Enka, a leader in recycling post-consumption PET bottles in Latin America.

In 2018, Piedrahita joined Cargobot as a Growth Director. Cargobot is an international digital freight company that connects carriers and shippers through its data-driven platform. Piedrahita's role involves leveraging technology to elevate the standard of solutions in the global inland freight industry.

Throughout their career, Piedrahita has received numerous creative and effectiveness awards, including EFFIE, Ojo de Iberoamérica, Caribe International Creative Awards, and local creative awards.

Juan Carlos Piedrahita obtained a Bachelor's degree in Advertising from the Instituto de Artes. Later, they pursued Coaching studies at Landmark from 2006 to 2010. Additionally, they earned certifications such as Cert Prep: Scrum Master from LinkedIn in 2021 and the Scrum Master Accredited Certification™ from the International Scrum Institute™ in 2018.