Andrew Laycock

Andrew Laycock is an accomplished analytics professional with extensive experience in data management and performance analysis. Currently serving as Analytics Manager, Direct to Consumer at Carhartt since August 2017, Andrew has held roles including Data Product Manager and Senior Analyst, specializing in leveraging complex data structures to drive actionable insights. Prior experience at MRM//McCann as a Senior Analyst focused on performance and analytics involved enhancing reporting efficiencies and providing critical business insights through advanced analytics techniques. As a co-owner and Product Manager at Chapman's Brewing Company, Andrew developed and managed the brand's online presence and marketing efforts. Andrew holds a Bachelor of Business Administration in Marketing from Grand Valley State University.