Betsy Schellenberg

Betsy Schellenberg is an accomplished professional with extensive experience in brand marketing and analytics. Currently serving as Brand Marketing Manager and previously as Marketing Activation Manager and Marketing Data Scientist at Carhartt since April 2018, Betsy has developed a strategic model for customer lifetime value assessment from a vast e-commerce consumer database. Prior roles include Corporate Leadership Development at FCA Fiat Chrysler Automobiles, where Betsy participated in a selective internship program, and consulting positions with Diageo and Jackson, leading projects focused on analytics and risk management. Betsy holds a Master's Degree in Business Analytics from Michigan State University and a Bachelor of Science in Actuarial Science from Central Michigan University.