Brendan Lokes

Brendan Lokes is a seasoned marketing professional with extensive experience in brand media, influencer, and partnership marketing, currently serving as Senior Manager at Carhartt since August 2012. In this role, Brendan has successfully championed social media as a critical engagement channel and developed strategies that enhance content performance and maintain the brand's leadership in the workwear category. Prior to Carhartt, Brendan held positions at Dekdebrun's Ski Shop and Curley's Snowboards, where grassroots social media marketing plans were implemented, and at Snyder Manufacturing, where project management for a new pellet stove design was executed. Brendan's background also includes work as a shop technician and rental shop technician in the skiing industry, complemented by a Bachelor of Fine Arts in Industrial Design from the Rochester Institute of Technology.