Federica Butera

Federica Butera is a skilled eCommerce professional with extensive experience in category management and buyer roles. Currently serving as an eCommerce Category Manager at MediaWorld since May 2024 and previously as Category eBuyer Manager at Carrefour Italia, Federica has demonstrated expertise in managing product assortments, optimizing pricing strategies, and analyzing market data. With a background as a Junior eCommerce Category Specialist at ePRICE and roles in sales and customer assistance, Federica possesses a strong foundation in sales management and marketing analysis. Academic qualifications include a Master in Account and Sales Management from Università Cattolica del Sacro Cuore and a Bachelor's degree in International Sciences and European Institutions from Università degli Studi di Milano.