Fatma Ben Ayed

Fatma BEN AYED is an experienced media professional currently serving as the Global Head of Media at Carrefour since September 2022, where responsibilities include optimizing media strategy, managing media contracts, and ensuring KPI performance. Previously, Fatma held the position of Directrice Conseil at Dentsu and Carat, focusing on multi-media strategies and managing client relations for major brands in various sectors. Early experiences at KR MEDIA, EMI Music, and ZenithOptimedia France further solidified a robust foundation in media planning and competitive analysis. Fatma holds a professional qualification in media consultancy and multiple advanced degrees in Economic Intelligence and Finance from Université Toulouse 1 Capitole.