Booyeon Kim

Booyeon Kim is an experienced marketing professional currently serving as the Marketing Team Leader at Carrot General Insurance since May 2019, focusing on data-driven performance marketing, insurance product planning, and UI/UX design, as well as overseeing branding campaigns. Previously, Booyeon held the position of Manager of Marketing at Lina Life Insurance from January 2010 to April 2019, where responsibilities included direct insurance digital marketing, planning home shopping sales broadcasts, managing campaign operations, new product development, and collaborating with card companies for partnership card issuance and membership database campaigns.