Irina Yakubenko

Irina Yakubenko is a seasoned professional currently serving as the Senior Manager of Strategic Planning at Cartier since September 2023. Prior to this role, Irina held multiple leadership positions at IBM from July 2014 to September 2023, including Head of Brand and Social for IBM Europe, Middle East, and Africa, where leadership involved managing a team of 15 and safeguarding a $60 billion asset across 70 countries. Additional roles at IBM included Executive Communications Leader for two CMOs and Brand Advertising Manager, focusing on campaigns for millennial and Gen Z audiences. Earlier, Irina was a Luxe Marketing Intern at L'Oréal, where a 360-degree re-launch strategy was developed for the Flowerbomb fragrance. Educational qualifications include a Bachelor of Arts in Political Science from Case Western Reserve University and studies at the National University of Kyiv-Mohyla Academy and IES Paris Business and International Relations.