Mariana T. Alvarez Henríquez

Mariana T. Alvarez Henríquez has been working in the marketing and communications field since 2016. In 2016, they began as a Sales Intern at Perfumes Factory, where they managed the publicity and strategies to attract a new target audience, as well as participated in the management of events and the opening of stores. In 2018, they took on the role of Marketing and Communications Intern at Avalon Events Organisation. The following year, they became a Marketing and Social Media Management Intern at Riviera Secrets. Currently, Mariana is a Marketing Executive Spanish Market and CRM Administrator at Carts Guru, where they define, creates and optimizes sales enablement content for the Spanish market, supports the global marketing strategy, analyses the competition, assesses improvement actions, performs social media analytics, ensures the quality and consistency of data capture, and coordinates with stakeholders.

Mariana T. Alvarez Henríquez has obtained a Master's degree in Public Relations, Advertising, and Applied Communication from ESIC Business & Marketing School in 2020. Prior to that, they obtained a Bachelor in Global Management from SKEMA Business School in 2019, with a major in Marketing Management/ Digital Marketing. In the same year, they also obtained a Bachelor in Economy and Management from Universit\u00e9 C\u00f4te d'Azur, with a major in Business Administration and Management, General. Mariana T. also obtained a Dipl\u00f4me d'Universit\u00e9 Fran\u00e7ais Langue \u00c9trang\u00e8re from University of Lille 1 Sciences and Technology in 2015. Additionally, Mariana T. Alvarez Henríquez has obtained three certifications from Google, LinkedIn, and HubSpot Academy in 2022, namely Google Ads Search Certificate, LinkedIn Marketing Solutions Fundamentals, and SEO Certificate.