Krishna Kumar Rajendren

Krishna Kumar Rajendren is the Senior Manager of Digital Marketing at CasaOne. Krishna has been with the company since June 2019, and has held the title of Digital Marketing Manager since December 2020. In their role, they are responsible for the end-to-end management of Google AdWords campaigns, as well as Facebook Ads Manager campaigns. Krishna has also handled LinkedIn, Snapchat, and Microsoft Bing ads for the company. In addition, they have set up complete workflows on Hubspot for various funnel points with the help of content team. Krishna has also ideated and storyboarded video ads. Rajendren has worked closely with the program team for multiple growth initiatives and with the Analytics team to get preferred data in PowerBI dashboard. Some of their notable achievements include reducing the CAC by 50% in the first couple of months by optimizing the complete campaign structure in Google ads; increasing the number of signups by 7X on a daily basis using dynamic ads; reducing the CPL by 60%; and reducing the time lag for purchase considerably by using funnel optimization. Krishna has achieved a 3.5-4X ROAS on Google ads and a 6X ROAS on Facebook ads.

Their manager is Naina Taneja, Director, Product Management. They work with Shanmukha V - Product Operations Manager, Swaroop M - Product Manager.