Vanessa Mello

Vanessa Mello has a wide range of work experience in various companies and roles. Vanessa started their career as an intern at Eletrobrás, where they worked as a Communications and Press Relations intern. Vanessa then moved on to an internship at Rede Bandeirantes de Televisão. Vanessa also worked at Textual as a PR Analyst, handling accounts for Globo, Globo Marcas, and Globo Filmes.

In 2014, Vanessa joined Editora Intrínseca as a Digital Marketing Analyst, where they worked until 2018. Vanessa then took on the role of Digital Marketing Consultant at Todavia Livros for a few months before becoming a Community Manager at Inspiring Girls Brasil.

Vanessa's experience in the digital marketing field continued with their roles at Casar.com, where they served as a Senior Growth Marketer and later as the Growth Marketing Manager. In these positions, they implemented various growth strategies and developed a "Go to market plan" for the Shopping Casar.com marketplace.

Vanessa also gained teaching experience as a Digital Marketing Professor at Digital House Brasil from 2020 to 2022. Currently, Vanessa holds the position of Head of Marketing at Casar.com, where they are responsible for leading the marketing efforts.

Vanessa Mello has a diverse education history with a focus on marketing and communication studies. In 2007, they began their undergraduate studies at Universidade Federal Fluminense, where they pursued a degree in Communication. During this time, in 2009, Vanessa also attended King George International College to specialize in Powerwriting of Journalism and Publishing.

In 2009, Vanessa expanded their knowledge by enrolling at York University to pursue a Marketing degree with a focus on Communication Studies. This program lasted until 2010, providing their with a comprehensive understanding of marketing principles.

Following their undergraduate studies, Vanessa pursued further specialization in marketing. In 2013, they attended COPPEAD UFRJ and obtained a specialization in Marketing. This allowed their to deepen their knowledge and expertise in the field.

Vanessa returned to their studies in 2018 to focus on growth and digital marketing. Vanessa completed a program at Tera, earning a degree in Growth & Digital Marketing. Additionally, in the same year, they attended ESPM Escola Superior de Propaganda e Marketing, where they obtained a degree in BI e métricas.

To advance their skills in marketing performance measurement, Vanessa also attended ComSchool International in 2018. Vanessa completed a program in ROI e métricas de performance, further enhancing their understanding of marketing analytics.

Throughout their education journey, Vanessa has also acquired additional certifications. In 2021, they participated in VTEX Training Week, gaining valuable knowledge in e-commerce. Additionally, they obtained a certification in Marketing from COPPEAD UFRJ, although the specific details regarding the timing of this certification are unavailable.

Overall, Vanessa Mello has cultivated a well-rounded education in marketing and communication studies, with specializations in various areas such as powerwriting, digital marketing, and business intelligence. Vanessa continues to expand their knowledge through additional certifications and training programs.