Shirley Song

Assistant Export Market Manager - APAC & Emerging Markets at Casella Family Brands

Shirley Song has a diverse work experience in the wine industry. Shirley is currently working as an Assistant Export Market Manager at Casella Family Brands, where they focus on the APAC and Emerging Markets. Prior to this, Shirley was a Brand Manager at Robert Oatley Vineyards, specifically for the Chinese market, from October 2019 to February 2022. Shirley also worked as a Brand Manager at Access Brand Management Pty Ltd from May 2019 to September 2019.

Shirley's earlier experiences include roles at Howard Park Wines, Summergate Fine Wines, and Jointek Fine Wines. At Howard Park Wines, they served as a Wine Cellar Manager from September 2017 to March 2018, and before that, they held the position of Brand Ambassador in China from January 2015 to September 2017. Shirley worked as a Regional Marketing Supervisor at Summergate Fine Wines from May 2014 to January 2015, and as a Marketing Specialist at Jointek Fine Wines from March 2012 to May 2014.

Shirley Song obtained their Bachelor's Degree in Marketing from La Trobe University, where they studied from 2009 to 2011. In addition to their degree, Shirley also holds two certifications from the Wine & Spirit Education Trust (WSET). Shirley obtained their Level 2 WSET Certificate in February 2012 and their Level 3 WSET Certificate in February 2013.

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