Vyankatesh Purohit

Vyankatesh Purohit is a seasoned marketing professional with a diverse background in market activation and trade marketing across leading companies. Currently serving as Market Activation Manager at Castrol since July 2022, Vyankatesh is responsible for developing sales promotion strategies and managing dealer loyalty and influencer engagement programs. Previously, at Kansai Nerolac Paints Ltd, Vyankatesh focused on trade marketing, implementing BTL activations to enhance sales and brand affinity. Experience at Pidilite Industries Limited involved market development and sales plan delivery, while time as Assistant Brand Manager at D.B. Corp Ltd emphasized ATL and BTL advertising for brand visibility. Vyankatesh holds a Master of Business Administration in Marketing Management from the Institute of Management Studies, completed in 2012.