Carmela Pitzer

Carmela Pitzer is a seasoned professional in brand development and marketing, currently serving as the Director of Brand Development - Retail at Catalina USA since January 2023. Previously, Pitzer worked at The Mars Agency as the Manager of Customer Development for Regional Grocery, focusing on account-specific marketing and omni-channel program execution. Spanning a long tenure at Kroger from February 2004 to November 2021, Pitzer held various roles including Corporate Pharmacy Marketing and Promo Planner, where responsibilities included building and implementing marketing strategies across multiple channels, and Category Manager for both Corporate Pharmacy and Natural Foods, driving significant sales growth and managing P&L. Educationally, Pitzer holds a Bachelor of Business Administration in Information Systems and Finance from the University of Cincinnati.