Lana Shih

Lana Shih is a seasoned professional with extensive experience in strategic communications and public relations, currently serving as Senior Vice President and Head of Strategic Communications & Public Relations at 國泰金融控股股份有限公司 (Cathay Financial Holdings) since July 2018. In this role, Lana oversees the Cathay Group's brand, marketing, digital marketing strategies, and ESG communications, while also driving digital transformation initiatives and engaging in government relations and fintech policy-making. Prior experience includes a Vice President role in corporate strategy and planning at KGI Bank, and leadership positions at Era Ogilvy Public Relations, Prudential Financial, Citibank, and CommonWealth Magazine Group. Lana holds an MBA in International Business from the University of Melbourne and a Master's in Journalism from National Chengchi University.