Boris Lezhava

Boris Lezhava, PhD, serves as Vice President of Research and Strategic Development at Caucasus University since August 2018 and as an Advisor to Rector at International Black Sea University since October 2023. Additionally, Boris has been an Affiliate Professor at Grenoble Graduate School of Business and the Founder and Managing Director of Gtronik, which holds exclusive distribution rights for Biotronik’s cardiovascular devices in Georgia, both positions since 2009. At Caucasus School of Business, where Boris has been involved since September 2001, roles include Professor of Marketing, Dean, and prior Associate Professor of Marketing and Head of the Marketing Department. Boris also served as Georgian GEM National Team Leader for Global Entrepreneurship Monitor and participated as Affiliate Faculty at the Institute for Strategy and Competitiveness, Harvard Business School, among other academic contributions. Educational credentials include a PhD in Marketing and an MBA in Marketing from Caucasus School of Business.