Yvonne Wu

Yvonne Wu is a Digital Executive at CBHS Health Fund Limited since August 2023, responsible for managing digital assets, including websites and mobile apps, and overseeing projects through stakeholder management. Previously, Yvonne served as a Digital Marketing Coordinator at Qualtrics from November 2021 to January 2023, where Yvonne maintained APAC websites, achieving a 55% year-over-year increase in sessions in 2022. Yvonne's experience also includes working as a Senior Account Executive at Elite PR Group, managing a summer campaign for Invisalign, and executing digital marketing strategies. Earlier roles include Account Executive responsibilities at the same firm and a Marketing and Sales Intern position at Össur, contributing to market research and sales forecasts for the Taiwanese market. Yvonne holds a Master's degree in Commerce with a focus on Marketing from the University of Sydney and a Bachelor's degree in International Business from Soochow University, complemented by an exchange program at Hanze.