Tara Freeburg

Research Director at CBS 42

Tara Freeburg has a diverse work experience in the media industry. Tara started their career at ABC 33/40 as a Research Director for three years. Tara then worked as a Media Buyer/Planner at Intermark Group, where they researched, planned, purchased, and maintained media campaigns for various clients. At FOX6 WBRC, Tara worked as an Account Executive, marketing and selling commercial air time to advertisers and achieving monthly sales goals. Tara then joined Arbitron, Inc. as an Account Manager and later became a Senior Scarborough Consultant, providing support and training to customers and team members. At Alabama Media Group, Tara served as an Audience Solutions Account Manager, consulting with clients to help them achieve their marketing goals. Tara continued their research-related roles at Nexstar Media Group, Inc., where they served as a Research Director and later as a Digital Media Manager, responsible for generating digital revenue and executing sales strategies. Currently, Tara works at CBS 42 as a Research Director, providing comprehensive analysis of audience viewership data and managing the software database. Overall, Tara has a strong background in research, sales, and digital marketing in the media industry.

Tara Freeburg attended Randolph College from 1990 to 1994, where they obtained a Bachelor of Arts (BA) degree in Communication, General.

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