Tapopriya Datta

Tapopriya Datta has a diverse work experience spanning multiple roles and industries. Tapopriya started their career as a Programmer Analyst at Cognizant Technology Solutions from November 2009 to May 2012. Tapopriya then moved on to Godrej Strategic Marketing Group, where they worked as a Brand Marketing Manager from June 2014 to March 2016. During their time at Godrej, they executed various content production campaigns, conceptualized impactful integration programs, and forged partnerships.

Tapopriya then joined Godrej Group as a Senior Brand Manager and Digital Marketing Lead from April 2016 to May 2019. In this role, they led digital marketing initiatives and managed brand campaigns. Tapopriya was responsible for leveraging digital channels and driving engagement and growth on social media platforms. Tapopriya also played a key role in achieving desired reach and frequency through holistic TV and digital plans.

Currently, Tapopriya is working at CEAT Tyres Limited as the Brand and Digital Marketing Lead. Tapopriya joined the company in June 2019 and holds various responsibilities such as leading community growth and engagement on social media, spearheading performance branding using programmatic and social channels, driving business growth on marketplaces, and managing influencer collaborations. Tapopriya is proficient in various tools such as DV360, CM, Analytics-GA/AA, FB Business Manager, and GTM.

Tapopriya's work experience showcases their expertise in digital marketing, brand management, content production, and strategic partnerships.

Tapopriya Datta completed their education with a Master of Business Administration (MBA) degree in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) from 2012 to 2014. Prior to that, they obtained a Bachelor of Technology (BTech) degree in Electronics and Communications Engineering from West Bengal University of Technology between 2005 and 2009. Additionally, Tapopriya has obtained certifications in Flipkart Ads - Search Advertising, Product Contextual Ads, and Google Adwords Search Certification. Tapopriya also holds a Sybase ASE SQL Developer Professional Certification.