Iván Montoto Martínez

Iván Montoto Martínez is an accomplished professional in the media and advertising technology sector, currently serving as Sales Market Lead for Media & AdTech Solutions in Spain at Microsoft since June 2022, where notable achievements include leading the strategic initiative for selling Netflix Ads and managing a dedicated sales team. Prior to this, Iván held key roles such as CTV Sales Director at Microsoft Advertising and Sales Director at Xandr, focusing on optimizing media spending for advertisers and agencies. In addition to significant industry experience, Iván contributes to academia as a teacher at CEF Centro de Estudios Financieros and Universidad Complutense de Madrid. Educational qualifications include multiple master's degrees in advertising, marketing, and political communication from prestigious institutions.