Gregory Mur is an accomplished executive with extensive experience in the beauty and cosmetic industries. Currently serving as Chief Commercial Officer at Cellap Laboratoire S.A., Gregory is recognized for expertise in revitalizing skincare. As the Founder and Executive Partner of MyGrowthFactory, project work includes redefining commercial strategies and optimizing market entry for various clients, including Johnson & Johnson and RedBull. Previous roles include Advisor at blufolio AG, Global Sales & Trade Marketing Director at Coty, and Global Sales Business Development Director at Procter & Gamble, where significant achievements include managing multi-million euro sales and leading strategic initiatives across global markets. Gregory's education includes an Executive MBA from Business School Lausanne, along with certificates in digital business transformation and blockchain technology from prestigious institutions IMD and INSEAD.
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