Maxime LAURENT

Maxime Laurent began their work experience in 2011 as a Commercial Consultant at Sonepar France, where they worked until 2013. In 2014, they joined WIHP - World Independent Hotels Promotion as a Project Manager, specializing in brand strategy, digital marketing, meta-research, and SEA (Search Engine Advertising). Maxime was responsible for leading a team and driving change in a rapidly evolving landscape. In 2015, Maxime took on the role of SEA Manager at WIHP, where they defined and implemented search engine optimization strategies through sponsored links. Maxime was also responsible for monitoring and optimizing results. Overall, Maxime has demonstrated strong analytical skills and a collaborative approach in their various roles in digital marketing and project management.

Maxime Laurent completed their undergraduate education at IUT Valence from 2011 to 2012, where they obtained a Licence degree in Management des organisations PME. In addition to their formal education, Maxime has also obtained several certifications. In August 2015, they received the Bing Ads certification from Microsoft, and in July 2015, they obtained the Google Adwords certification from Google. Most recently, in February 2022, Maxime acquired the Certification Google Ads pour la publicité sur le Réseau Display from Google Digital Academy (Skillshop).