Wesley Boas

Wesley Boas has extensive experience in marketing and brand management. Wesley has worked in various roles at companies such as WW / WeightWatchers, Pernod Ricard, Unilever, and Central Garden & Pet.

At WW / WeightWatchers, they served as the Head of Consumer Products, Licensing & Ecommerce, where they managed collaborations and partnerships to drive member recruitment and brand growth. Wesley also led a partnership with Amazon for the launch of a wearable fitness device and executed marketing campaigns for WW Presents Oprah's 2020 Vision Tour.

During their time at Pernod Ricard, Wesley was the Marketing Director for Wines & Champagne. Wesley was responsible for creating a portfolio strategy, leading marketing activities, and winning the Impact HOT Brand award for Campo Viejo.

At Unilever, Wesley held multiple roles, including Marketing Director for Knorr, Senior Brand Manager for SlimFast, Vaseline, and Klondike, Popsicle & Good Humor. Wesley successfully revitalized brands, developed growth strategies, and managed multi-million dollar portfolios.

Earlier in their career, Wesley worked as an Analyst in Real Estate Advisory Services at Ernst & Young.

Overall, Wesley Boas has demonstrated a strong track record in marketing and brand management, with a focus on strategy, innovation, and driving business growth.

Wesley Boas has attended Columbia Business School, where they pursued an MBA with a focus on Marketing & Management. Additionally, they also studied at Cornell University's School of Hotel Administration, where they obtained a Bachelor's degree.