Arida Jaisook

Arida Jaisook has a diverse work experience in the field of marketing and digital communication. Arida currently works as the Head of Marketing & Marketing Communication at Central Retail since November 2022. Before that, they worked at PepsiCo as a Digital Communication Manager from May 2020 to November 2022, where they led the digital communication and content strategy for Lay's snacks, managed social media channels, and executed digital campaigns. Arida also has experience working at advertising agencies, including Ogilvy as a Social Community Director from August 2018 to May 2020, and FleishmanHillard as an Account Manager for digital and social media from January 2018 to August 2018. Additionally, they worked at Dek-D from 2009 to 2017, starting as a Junior Web Columnist and progressing to roles such as Assistant Editor, Web Content Editor, and Digital Content Manager.

From 2005 to 2009, Arida Jaisook attended Chulalongkorn University, where they earned a Bachelor of Political Science degree with a focus on Sociology and Anthropology.