Jaafar Kettani

Jaafar Kettani has extensive experience in the automotive sales and management sector, currently serving as the Director of Terminal Audi Casablanca Sales and After Sales at Centrale Automobile Chérifienne (CAC) since January 2016, overseeing a team of 100 employees with an annual turnover of 900 MDhs in sales and 90 MDhs in after-sales service. Previously, Jaafar Kettani was responsible for the national Volkswagen Maroc network, managing a distribution network of 10 dealerships generating 2 MMDhs in annual revenue. Jaafar Kettani's earlier roles include National Sales Manager at SOPRIAM CITROEN and Zone Manager North at SOPRIAM PEUGEOT, gaining valuable experience in managing sales points and client relations. Educational qualifications include an MBA in General Management from Université Paris Dauphine - PSL and a Specialized Master in CRM from ENCG Settatt, alongside various certifications.