Frances Mer Lim

Frances Mer Lim is a Marketing Automation Supervising Associate at EY since 2024, demonstrating proficiency in lead lifecycle management and email marketing. Prior roles include serving as a Graduate Teaching Assistant at Yonsei University and Senior Systems Analyst for Marketing Technology at RingCentral, where Frances played a pivotal role in implementing Adobe Journey Optimizer and ensuring compliance with privacy laws. Frances has a strong foundation in marketing automation, having led teams and managed campaigns at various organizations including LexisNexis Risk Solutions and Emerson Automation Solutions. Frances holds a Master's of Science in Innovation from Yonsei University and a Professional Diploma in Digital Marketing from the Digital Marketing Institute, complemented by a Bachelor's Degree in Information Technology from the University of Asia and the Pacific.