James Pettem

James Pettem is an experienced professional in digital media and strategic operations, currently serving as Director of Digital Media at CEO.CA since November 2021, where James focuses on developing investor-centric media products. Prior experience includes working as a Strategy & Operations Analyst post-acquisition by EarthLabs Inc. and serving as a Junior Strategist at L'Institut Idée. James has interned at Ogilvy, employing brand strategy and behavioral economics for healthcare clients, and contributed to multiple research projects in behavioral economics, including as a Behavioural Economics Researcher in a global financial decision-making study. James founded Canadian Undergraduates in Behavioural Science, successfully building a community of over 250 members, and holds a BSc in Psychology & Economics from the University of Toronto and an MSc in Business Economics from the University of Amsterdam.