Laurent Guichard

Laurent Guichard is a seasoned professional in the technical sales sector with extensive experience spanning over two decades. Currently serving as Cadre technico-commercial at CERMIX since January 2014, Laurent excels in prospecting new client accounts and promoting product lines in a B2B context. Previous roles include Responsable technico-commercial at Desvres, where Laurent animated networks of tile specialists and general building negotiators, and as an entrepreneur specializing in tiling and mosaics. Earlier career highlights feature a tenure as Représentant technico-commercial at SEAC and Responsable grands comptes BTP at Descours & Cabaud, focusing on client development in the building sector. Laurent holds an education from Institut Alexis Carrel in Lyon.