Annette Edmondson Oly

Brand Ambassador at Cervélo

Annette Edmondson OLY is a retired professional cyclist with an impressive career as a three-time Olympian, Olympic Medalist, and three-time World Champion. Currently serving as the Santos Tour Down Under Assistant Race Director for the South Australian Tourism Commission, Edmondson also functions as the Smiling 4 Smiddy Ambassador at Mater Foundation and owns Paradigm Shift Sports, a management and mentorship program dedicated to empowering female cyclists. Additional roles include Brand Ambassador for Cervélo Cycles and Adelaide Football Club, as well as hosting the Venga Cycling Show. With a professional cycling career spanning nearly a decade with AusCycling, Annette has transitioned to various ambassadorial positions and endeavors to contribute to the sport through mentorship and advocacy.

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