LeAnn Rummel

LeAnn Rummel joined Cetera Financial Institutions (formerly PrimeVest Financial Services) in 1992 and currently serves as president and CEO, where she focuses on all aspects of the business. Prior to this role, she served as national sales director, where she oversaw all sales functions, including financial institution relationship management, sales support, product management, Rep on Demand, representative recruitment, sales supervision and strategic partner relations. Additionally, she leads the firm’s Executive Committee and acts as president of Cetera’s insurance agencies.