Anke Hsu

Anke Hsu has a diverse work experience spanning various industries and roles.

Anke is currently the Head of Business Development at Chain4Travel, a position they started in 2022. Prior to this, Anke worked as a University Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW) starting in 2018, where they taught courses on tourism management and the travel value chain.

From 2015 to 2022, they served as the Customer Experience Officer and a member of the board at InteRES GmbH. In this role, they led sales, key account management, marketing, and PR efforts. Anke played a crucial role in promoting the digital transformation of air travel distribution and driving revenue growth through customer relationships and contract negotiations.

Before that, Anke held the position of Directrice Générale at FTI VOYAGES from 2013 to 2015. During their tenure, they successfully increased revenues and expanded the number of partner agencies through strategic deals and collaborations.

Anke also worked at Sabre Travel Network, where they held various positions from 2005 to 2013. These included Director EMEA Online Sales & Key Account Management, EMEA Marketing Manager Online & Leisure, Marketing Manager Leisure, Travel Commerce and Distribution EMEA, and Regional Marketing Manager Central and Eastern Europe. Anke played a key role in achieving revenue growth and developing marketing and business strategies for the company.

Prior to that, Anke was a Managing Partner at vaya/marketing from 2002 to 2005, where they created an online marketing platform for travel agents and provided marketing and sales strategy coaching to entrepreneurs and startups.

Anke also worked as the Director of Marketing Latin America at flights.com/TISS from 2000 to 2001, managing the Brazilian sales subsidiary and contributing to the negotiation of a joint venture.

Anke's early career includes their role as a Manager of Alliances at Lufthansa from 1996 to 2000, where they coordinated airline partnerships and co-operation projects.

Overall, Anke Hsu's work experience showcases their expertise in business development, sales, marketing, and the travel industry.

Anke Hsu is currently an external doctoral researcher and Ph.D. student at the University of Zurich, starting in 2021. Anke previously attended the University of California, Berkeley, Haas School of Business in 2020, where they focused on Digital Transformation. In 2005, Anke completed their Master of Business Administration (MBA) degree at the University of Nebraska at Omaha, with a specialization in Business Administration and a focus on Marketing. Prior to that, they obtained their Diplom-Kauffrau degree in Marketing and Finance from Technische Universität Dresden, where they studied from 1989 until 2004. Additionally, Anke Hsu pursued International Business studies at the University of Wolverhampton for a brief period in 1992. As for certifications, they have obtained the following: the Fifth International Blockchain School certification from the European Blockchain Center in January 2022, the Digital Transformation: Leading People, Data & Technology certification from Emeritus in September 2020, the edX Verified Certificate for Blockchain Technology from edX in July 2020, and the edX Verified Certificate for Connected Strategy from edX in July 2020.