Erika Goldwater

Erika works to build processes and teams to drive marketing success. Incorporating a global perspective for B2B SaaS organizations is what delivers repeatable revenue generation and predictable pipeline. Successful marketing must be part of revenue engine, partnering across the organization to ensure all elements of communications, PR, content, product and partner marketing, and demand generation are tightly aligned. No more silos. A unified customer experience is essential for real results to scale. That’s what she loves to do and have helped build world-class marketing teams from start-ups to large enterprise organizations.