Dr Jens Thraenhart

Dr. Jens Thraenhart is an accomplished professional in the tourism sector, currently serving as an Advisor I Consultant at the Saudi Tourism Authority since July 2024 and co-founding High-Yield Tourism in January 2024. As a founding partner of Chameleon Strategies since September 1999, Dr. Thraenhart has provided strategic consulting services to various organizations in the travel and tourism industries. Previous leadership roles include Chief Executive Officer at Barbados Tourism Marketing Inc. and Executive Director of the Mekong Tourism Coordinating Office. Dr. Thraenhart also co-founded Dragon Trail Interactive and founded China Travel Trends. Educational qualifications include a Doctorate in Hotel and Tourism Management from The Hong Kong Polytechnic University, an MBA in Marketing and E-Business from Cornell University, and two Bachelor of Science degrees in International Hospitality Management from César Ritz Colleges Switzerland and the University of Massachusetts Amherst.