Benedicte Nilsson

Benedicte Masset Nilsson serves as the Global Media and Digital Director at CHANEL, overseeing communications, media, and digital strategies for the Watches and Fine Jewelry Division since December 2020. With extensive experience in the luxury sector, Benedicte has held leadership roles at Marriott International as the Global Media and Digital Lead and Director for Luxury Brands, and previously at Mindshare as COO for the bespoke agency PLUS, managing CHANEL's global media strategies. Additional notable positions include Deputy Managing Director at Zenith, where oversight included Kering's Luxury Division, and various roles at MEC focused on integrated media strategies for high-profile clients. Educational qualifications include a CESEM from NEOMA Business School, a BA (honours) from Middlesex University, and a Baccalaureat in Economics from Lycee International.