Guillaume Bourlet

Guillaume Bourlet is a Senior Digital Program Manager at CHANEL since May 2022, with prior experience as Innovation and Digital Manager at VIPARIS and Senior Consultant in Digital & Strategy at BearingPoint. With expertise in digital strategy, business transformation, and performance improvement, notable projects include defining a global digital strategy for a leading French energy company, implementing a Digital Asset Management tool for a luxury brand, and conducting market studies in various industries such as energy, luxury, banking, and media. Guillaume holds a Master of Science in Management with a specialization in Strategy from emlyon business school and has also gained international experience through studies at East China Normal University.